An honest look at how selling happens now, where it leaks, and a clear plan to lift your numbers.
We map your sales process end to end, from first contact to closed deal, and show you exactly where it leaks. The audit comes before any plan, because you cannot fix what you have not found.
We start by looking at where you are right now. What's working, what's not, and what's getting in the way.
We dig into your pipeline, conversion rates, and revenue patterns to find the opportunities hiding in your data.
We look at your ideal clients, your competitors, and where you sit in the market, so you can position yourself with confidence.
We help you get crystal clear on what you're selling, who it's for, and why they should choose you.
We turn everything we've uncovered into a practical, prioritised sales and marketing strategy you can actually act on.
We don't just hand you a document and disappear. We check in, review progress, and help you adapt as your business grows
A clear sales plan and approach, built on what the audit found, plus the accountability to see it through. You leave knowing what to change and where to start.
Accountability and support while you put the plan into practice.
The sales side is led by someone who has carried a target and built a pipeline, so the audit and the plan come from the floor, not a textbook.
Passionate about helping individuals and sales teams improve results for their businesses. Iain helps to make sales less daunting and more so enjoyable, and easy to apply. Weather you’re already established in sales roles or a complete beginner.
Iain’s knowledge and expertise comes from a very varied sales backgrounds, both in direct selling and corporate account sales. He has managed business development teams for many years including multinational companies. He is an expert in delivering increase sales results.
Being a senior sales professional for over 30 years and with a wealth of experience in a variety of industries, Iain has experience of many different sales roles from small independent businesses to multinational companies such as Siemens - Schneider and Hager to name just a few.
Iain helps companies and individuals with - Qualifying leads - Appointment making - Negotiating and Closing deals - Handling objections - Sales presenting - Pitching products - Sales coaching - Sales consultancy - Consultative selling to large companies - Prospecting and Key account Management.
He has experience in direct selling, repeat business sales, key account management, coaching, sales training, sales team management.
Iain has encountered many sales scenarios from straightforward transactions to complex business sales negotiations.
He has worked in many different market sectors including retail, Manufacturing, Electrical manufacturing industry, the commercial sector and Direct sale’s operations.
Clients will benefit from Iain’s wealth of sales knowledge as he relates and shares his selling experiences and scenarios, giving a real insight into how sales techniques would work.
Course attendees get a genuine understanding of how they can improve and find motivation to develop into a professional and successful sales executive.
"I'd been running my business for years without ever really stopping to look at the bigger picture. The audit process Iain took me through was genuinely eye-opening. I could suddenly see exactly where I was losing business and what I needed to do about it. Within three months we had a proper strategy in place, and it's already paying off."
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