Two halves of the same belief.

One of us lives in the marketing world, one in the sales. Here is who we are and why we do this.

Lindsey Newman-Wood
Lindsey Newman-WoodThe marketing side
Iain Wood
Iain WoodThe sales side

How two halves became one.

One of us spent years in marketing, the other in sales. Somewhere along the way the two paths met, and it turned out the thing we each believed was the same thing.

Our story

How we came together

We met at work, Iain as a Sales Manager leading a team, Lindsey as Marketing Manager. We were asked by our Directors to improve the relationship between sales and marketing so you could say we did our bit (and then some!). We have now been married over 20 years and have 2 amazing sons.

A warm working conversation over coffee

The two of us.

Lindsey Newman-Wood
Lindsey Newman-WoodThe marketing side

Leads the marketing: strategy, planning, training and coaching, and the WHY at the heart of it all.

About Lindsey

Lindsey, in full

Lindsey Newman-Wood has spent over 30 years in marketing — across industries, business sizes, and every kind of challenge a growing business can throw at you. She's CIM qualified, holds an ILM Level 5 Coaching qualification, and has worked closely enough with enough different businesses to know that the best marketing advice is never the same twice. That's exactly why she works the way she does. SME owners come to Lindsey when they're tired of being handed a template and told to make it fit. She starts with listening, builds around your business rather than around a formula, and stays close enough to your world to know when something needs adjusting. The result is marketing that feels like yours — because it is.

Iain Wood
Iain WoodThe sales side

Iain leads on the sales; audits, strategy, planning and training and coaching.

About Iain

Iain, in full

Before joining Lindsey at Passion Sales & Marketing six years ago, Iain spent many years leading sales teams and coaching individuals to perform at their best. He knows what it feels like to carry a target, to manage a team through a tough quarter, and to turn a struggling pipeline into a consistent source of revenue. That experience is exactly what he brings to the SMEs he works with today. Iain helps business owners and their people develop the skills, the mindset, and the structure to sell in their own style and with confidence — without it feeling like selling. The result is teams who understand their value, know how to have the right conversations, and avoid leaving money on the table.

What we stand for.

Honesty and transparency, above all

We tell you the truth, even when it is not the easy thing to hear.

Plain English, no jargon

If you need a glossary to follow on from us, we are doing it wrong.

Make it human

Warm and real first, strategic always. People before tactics.

We do not stop at the lightbulb

The idea is the start. We stay with you while you act on it and get results.

How we work.

1
WHY first

We start at the centre, with what you believe.

2
Audit

An honest look at where things stand today.

3
Evidence

Decisions grounded in what is real, not guesswork.

4
Strategy

One clear, joined-up plan to follow.

5
Support

Alongside you while you put it to work.

Want to work with us?

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