/* ============================================================
   PASSION — Sales Strategy & Planning  (Format A: Strategy, audit-led)
   SALES ZONE — slate led, ivory breathing, charcoal CTA.
   Inherits tokens, nav, buttons, blob, reveal, foot from styles.css.
   Page-specific classes prefixed ss-
   ============================================================ */

:root{
  --ivory:#fdf8f4;
  --charcoal:#1f1620;
}

/* ── zone backgrounds ───────────────────────────────────── */
.sl{background:var(--slate);color:#fff;position:relative;overflow:hidden;}
.iv{background:var(--ivory);color:var(--ink);position:relative;overflow:hidden;}

.soft-frame{position:relative;border-radius:var(--arch);overflow:hidden;
  box-shadow:var(--shadow-soft);background:var(--stone);}
.soft-frame img{width:100%;height:100%;object-fit:cover;display:block;}

.gc-white circle{stroke:#fff;opacity:.12;}
.gc-ink circle{stroke:var(--ink);opacity:.09;}
.ss-pink{color:var(--pink);}
/* on slate, the hot pink vibrates — soften accents to baby pink (buttons stay hot pink) */
.sl .ss-pink{color:var(--pink-soft);}
.sl .swoosh path{stroke:var(--pink-soft);}

/* ── "to confirm with Iain" placeholder (intentional, never empty) ─ */
.ss-todo{position:relative;border-radius:24px;padding:26px 28px 28px;}
.ss-todo.on-slate{border:1.6px dashed rgba(255,255,255,.42);background:rgba(255,255,255,.05);}
.ss-todo.on-ivory{border:1.6px dashed rgba(198,11,127,.5);background:rgba(198,11,127,.04);}
.ss-todo-tag{display:inline-flex;align-items:center;gap:8px;font-family:ui-monospace,'SFMono-Regular',Menlo,monospace;
  font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;font-weight:600;margin-bottom:12px;}
.ss-todo.on-slate .ss-todo-tag{color:rgba(255,255,255,.72);}
.ss-todo.on-ivory .ss-todo-tag{color:var(--pink);}
.ss-todo-tag::before{content:"";width:8px;height:8px;border-radius:50%;background:currentColor;}
.ss-todo h4{font-family:var(--font-head);font-weight:560;font-size:1.18rem;margin-bottom:8px;}
.ss-todo.on-slate h4{color:#fff;}
.ss-todo p{font-size:.99rem;line-height:1.55;}
.ss-todo.on-slate p{color:rgba(255,255,255,.72);}
.ss-todo.on-ivory p{color:var(--ink-soft);}

/* ── 1 · HERO (slate) ───────────────────────────────────── */
.ss-hero{padding:188px 0 124px;}
.ss-hero-grid{display:grid;grid-template-columns:1.06fr .94fr;gap:64px;align-items:center;
  position:relative;z-index:3;}
.ss-hero h1{font-size:clamp(2.9rem,6vw,5rem);font-weight:540;line-height:1.05;
  padding-bottom:.18em;letter-spacing:-.018em;color:#fff;}
.ss-h1-ink{display:block;color:#fff;}
.ss-h1-key{display:inline-block;position:relative;color:#fff;white-space:nowrap;}
.ss-hero-sub{font-size:1.2rem;color:rgba(255,255,255,.82);margin:28px 0 36px;max-width:30em;line-height:1.6;}
.ss-hero-media{position:relative;}
.ss-hero-media .soft-frame{aspect-ratio:5/4.8;}
.ss-hero-media .gc-hero{top:-15%;right:-13%;width:62%;z-index:1;}
.ss-audit-card{position:absolute;z-index:4;left:-38px;bottom:-30px;width:300px;
  background:#fff;color:var(--ink);border-radius:24px;padding:22px 24px;box-shadow:var(--shadow-lift);
  display:flex;gap:14px;align-items:flex-start;}
.ss-audit-ic{flex:none;width:46px;height:46px;border-radius:50%;background:var(--pink-soft);display:grid;place-items:center;}
.ss-audit-ic svg{width:23px;height:23px;stroke:var(--pink);fill:none;stroke-width:1.7;}
.ss-audit-card b{display:block;font-family:var(--font-head);font-weight:600;font-size:1.05rem;color:var(--ink);margin-bottom:3px;}
.ss-audit-card span{font-size:.92rem;line-height:1.45;color:var(--ink-soft);}

/* ── 2 · THE SHIFT (ivory) — from / to ──────────────────── */
.ss-shift{padding:130px 0;}
.ss-shift-head{max-width:780px;margin:0 auto 56px;text-align:center;position:relative;z-index:2;}
.ss-shift-head h2{font-size:clamp(2rem,4.2vw,3.2rem);font-weight:520;line-height:1.12;}
.ss-shift-grid{display:grid;grid-template-columns:1fr auto 1fr;gap:30px;align-items:stretch;
  max-width:1000px;margin:0 auto;position:relative;z-index:2;}
.ss-shift-col{background:#fff;border-radius:32px;padding:40px 38px 42px;box-shadow:var(--shadow-soft);}
.ss-shift-col.from{background:#f4eee9;box-shadow:none;border:1.5px solid rgba(31,22,32,.07);}
.ss-shift-tag{display:inline-flex;align-items:center;font-family:var(--font-head);font-weight:560;
  font-size:1.05rem;padding:.3em 1em;border-radius:999px;margin-bottom:22px;white-space:nowrap;}
.ss-shift-col.from .ss-shift-tag{background:rgba(31,22,32,.07);color:var(--ink-soft);}
.ss-shift-col.to .ss-shift-tag{background:var(--pink-soft);color:var(--pink);}
.ss-shift-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:18px;}
.ss-shift-list li{display:flex;gap:14px;align-items:flex-start;font-size:1.06rem;line-height:1.5;}
.ss-shift-col.from li{color:var(--ink-soft);}
.ss-shift-col.to li{color:var(--ink);}
.ss-shift-mk{flex:none;width:22px;height:22px;border-radius:50%;margin-top:.15em;display:grid;place-items:center;}
.ss-shift-col.from .ss-shift-mk{background:rgba(31,22,32,.08);}
.ss-shift-col.from .ss-shift-mk::before{content:"";width:9px;height:2px;border-radius:2px;background:var(--ink-soft);opacity:.7;}
.ss-shift-col.to .ss-shift-mk{background:var(--pink-soft);}
.ss-shift-col.to .ss-shift-mk svg{width:13px;height:13px;stroke:var(--pink);fill:none;stroke-width:2.6;}
.ss-shift-arrow{align-self:center;width:62px;height:62px;border-radius:50%;flex:none;
  background:var(--pink);display:grid;place-items:center;box-shadow:0 14px 30px -12px rgba(198,11,127,.6);}
.ss-shift-arrow svg{width:26px;height:26px;stroke:#fff;fill:none;stroke-width:2.2;}

/* ── 3 · THE AUDIT (slate) — signature, led hard ────────── */
.ss-audit{padding:130px 0;}
.ss-audit-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:66px;align-items:center;
  position:relative;z-index:3;}
.ss-audit-copy h2{font-size:clamp(2rem,4.4vw,3.4rem);font-weight:520;line-height:1.1;color:#fff;}
.ss-audit-lede{font-size:1.18rem;color:rgba(255,255,255,.82);margin:24px 0 0;line-height:1.62;}
.ss-audit-media{position:relative;}
.ss-audit-media .soft-frame{aspect-ratio:5/5.1;}
.ss-audit-media .gc-aud{bottom:-14%;right:-16%;width:74%;z-index:1;}
.ss-audit-step{position:absolute;z-index:4;top:-26px;left:-22px;width:104px;height:104px;border-radius:50%;
  background:#fff;box-shadow:var(--shadow-lift);display:flex;flex-direction:column;align-items:center;justify-content:center;}
.ss-audit-step b{font-family:var(--font-head);font-size:2.1rem;line-height:1;color:var(--pink);}
.ss-audit-step span{font-size:.72rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft);margin-top:3px;}
/* the method strip */
.ss-method{margin-top:70px;position:relative;z-index:2;}
.ss-method-head{display:flex;align-items:baseline;justify-content:space-between;gap:20px;margin-bottom:26px;flex-wrap:wrap;}
.ss-method-head h3{font-family:var(--font-head);font-weight:520;font-size:1.6rem;color:#fff;}
.ss-method-head span{font-family:ui-monospace,'SFMono-Regular',Menlo,monospace;font-size:.72rem;
  letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.6);}
.ss-method-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.ss-method-card{position:relative;border:1px solid rgba(255,255,255,.14);border-radius:26px;padding:30px 28px 32px;
  background:linear-gradient(180deg,rgba(255,255,255,.07),rgba(255,255,255,.02));
  transition:transform .45s cubic-bezier(.2,.7,.2,1),background .45s,border-color .45s;}
.ss-method-card:hover{transform:translateY(-4px);background:linear-gradient(180deg,rgba(255,255,255,.10),rgba(255,255,255,.03));border-color:rgba(198,11,127,.4);}
.ss-method-card::before{content:"";position:absolute;left:26px;right:26px;top:0;height:2px;
  background:linear-gradient(90deg,transparent,var(--pink),transparent);opacity:.55;}
.ss-method-num{width:52px;height:52px;border-radius:50%;background:var(--pink-soft);
  border:1.5px solid rgba(198,11,127,.5);display:grid;place-items:center;
  font-family:var(--font-head);font-size:1.35rem;font-weight:560;color:var(--pink);margin-bottom:18px;}
.ss-method-card h4{font-family:var(--font-head);font-weight:560;font-size:1.24rem;color:#fff;margin-bottom:10px;line-height:1.15;}
.ss-method-card p{font-family:var(--font-body);font-size:1rem;line-height:1.6;
  color:rgba(255,255,255,.82);}

/* ── 4 · WHAT YOU WALK AWAY WITH (ivory) — deliverable ──── */
.ss-deliver{padding:130px 0;}
.ss-deliver-grid{display:grid;grid-template-columns:1fr;gap:70px;align-items:center;max-width:720px;margin:0 auto;
  position:relative;z-index:2;}
.ss-deliver-copy h2{font-size:clamp(2rem,4.2vw,3.2rem);font-weight:520;line-height:1.1;}
.ss-deliver-lede{font-size:1.18rem;color:var(--ink-soft);margin:24px 0 28px;line-height:1.62;}
.ss-deliver-note{display:flex;gap:16px;align-items:flex-start;background:#fff;border-radius:24px;
  padding:22px 24px;box-shadow:var(--shadow-soft);}
.ss-deliver-note .ss-note-ic{flex:none;width:48px;height:48px;border-radius:50%;background:var(--pink-soft);display:grid;place-items:center;}
.ss-deliver-note .ss-note-ic svg{width:24px;height:24px;stroke:var(--pink);fill:none;stroke-width:1.7;}
.ss-deliver-note b{display:block;font-weight:600;color:var(--ink);font-size:1.05rem;margin-bottom:3px;}
.ss-deliver-note p{color:var(--ink-soft);font-size:.99rem;line-height:1.5;}
.ss-doc-wrap{position:relative;display:flex;justify-content:center;}
.ss-doc-blob{position:absolute;width:78%;aspect-ratio:1;left:-8%;top:-10%;z-index:0;
  border-radius:54% 46% 40% 60%/48% 56% 44% 52%;
  background:radial-gradient(circle at 40% 35%,#e9eef0,#cfdadf);filter:blur(3px);opacity:.85;}
.ss-doc{position:relative;z-index:2;width:min(420px,100%);background:#fff;border-radius:28px;
  box-shadow:var(--shadow-lift);overflow:hidden;transition:transform .6s cubic-bezier(.2,.7,.2,1);}
.ss-doc:hover{transform:translateY(-8px) rotate(-.6deg);}
.ss-doc-top{background:var(--slate);color:#fff;padding:26px 30px 24px;position:relative;}
.ss-doc-top h3{font-family:var(--font-head);font-weight:560;font-size:1.5rem;color:#fff;line-height:1.1;}
.ss-doc-top span{display:block;font-size:.92rem;color:rgba(255,255,255,.82);margin-top:6px;}
.ss-doc-tab{position:absolute;top:24px;right:30px;width:34px;height:34px;border-radius:50%;
  background:rgba(255,255,255,.18);display:grid;place-items:center;}
.ss-doc-tab svg{width:18px;height:18px;stroke:#fff;fill:none;stroke-width:1.9;}
.ss-doc-body{padding:8px 30px 14px;}
.ss-doc-row{list-style:none;display:flex;gap:13px;align-items:center;padding:16px 0;
  border-bottom:1px solid rgba(31,22,32,.08);}
.ss-doc-row:last-child{border-bottom:none;}
.ss-doc-num{flex:none;width:26px;height:26px;border-radius:50%;background:var(--pink-soft);color:var(--pink);
  font-family:var(--font-head);font-weight:600;font-size:.9rem;display:grid;place-items:center;}
.ss-doc-line{flex:1;height:11px;border-radius:6px;
  background:repeating-linear-gradient(90deg,rgba(31,22,32,.12) 0 14px,transparent 14px 24px);}
.ss-doc-line.short{max-width:62%;}
.ss-doc-foot{padding:14px 30px 26px;font-family:ui-monospace,'SFMono-Regular',Menlo,monospace;
  font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--pink);
  display:flex;align-items:center;gap:8px;}
.ss-doc-foot::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--pink);}

/* ── 5 · SOMEONE WHO HAS DONE IT (slate) — Iain ─────────── */
.ss-iain{padding:130px 0;}
.ss-iain-grid{display:grid;grid-template-columns:.84fr 1.16fr;gap:64px;align-items:start;
  position:relative;z-index:3;}
.ss-iain-media{position:sticky;top:110px;}
.ss-iain-media{position:relative;}
.ss-iain-photo{position:relative;z-index:2;border-radius:var(--arch);overflow:hidden;
  box-shadow:var(--shadow-lift);aspect-ratio:1;background:var(--stone);}
.ss-iain-photo img{width:100%;height:100%;object-fit:cover;}
.ss-iain-media .gc-iain{top:-14%;left:-16%;width:70%;z-index:1;}
.ss-iain-name{position:absolute;z-index:3;left:18px;bottom:18px;right:18px;
  background:linear-gradient(transparent,rgba(31,22,32,.78));color:#fff;
  padding:34px 22px 16px;border-radius:0 0 26px 26px;}
.ss-iain-name b{font-family:var(--font-head);font-weight:560;font-size:1.25rem;}
.ss-iain-name small{display:block;font-weight:500;opacity:.85;font-size:.86rem;margin-top:2px;}
.ss-iain-copy h2{font-size:clamp(2rem,4.4vw,3.4rem);font-weight:520;line-height:1.12;color:#fff;}
.ss-iain-lede{font-size:1.18rem;color:rgba(255,255,255,.82);margin:24px 0 26px;line-height:1.62;}
.ss-iain-bio{margin-top:14px;padding-top:26px;border-top:1px solid rgba(255,255,255,.12);}
.ss-iain-bio-tag{display:inline-flex;align-items:center;gap:8px;font-family:ui-monospace,'SFMono-Regular',Menlo,monospace;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:rgba(255,255,255,.72);margin-bottom:14px;}
.ss-iain-bio-tag::before{content:"";width:8px;height:8px;border-radius:50%;background:currentColor;}
.ss-iain-bio h4{font-family:var(--font-head);font-weight:560;font-size:1.35rem;color:#fff;line-height:1.15;margin:0 0 14px;}
.ss-iain-bio p{color:rgba(255,255,255,.78);font-size:1.02rem;line-height:1.65;margin:0 0 14px;}
.ss-iain-bio p:last-child{margin-bottom:0;}
@media(max-width:880px){.ss-iain-media{position:static;top:auto;}}

/* ── 6 · PROOF (ivory) ──────────────────────────────────── */
.ss-proof{padding:130px 0;}
.ss-proof-card{max-width:880px;margin:0 auto;background:#fff;border-radius:40px;
  padding:clamp(40px,6vw,72px);box-shadow:var(--shadow-soft);position:relative;z-index:2;
  border:1.6px dashed rgba(198,11,127,.4);}
.ss-qmark{font-family:var(--font-head);font-size:7rem;line-height:.5;color:var(--pink);display:block;height:.55em;opacity:.85;}
.ss-proof-lines{margin:14px 0 30px;display:flex;flex-direction:column;gap:16px;}
.ss-proof-line{height:18px;border-radius:9px;
  background:repeating-linear-gradient(90deg,rgba(31,22,32,.10) 0 16px,transparent 16px 28px);}
.ss-proof-line.w90{width:92%;}
.ss-proof-line.w70{width:72%;}
.ss-proof-foot{border-top:1px solid rgba(31,22,32,.1);padding-top:20px;display:flex;align-items:center;gap:16px;}
.ss-proof-avatar{width:50px;height:50px;border-radius:50%;background:var(--pink-soft);flex:none;display:grid;place-items:center;}
.ss-proof-avatar svg{width:24px;height:24px;stroke:var(--pink);fill:none;stroke-width:1.7;}
.ss-proof-tag{font-family:ui-monospace,'SFMono-Regular',Menlo,monospace;font-size:.74rem;
  letter-spacing:.09em;text-transform:uppercase;color:var(--pink);font-weight:600;}
.ss-proof-tag small{display:block;color:var(--ink-soft);font-weight:500;text-transform:none;letter-spacing:0;
  font-family:var(--font-body);font-size:.92rem;margin-top:4px;}
.ss-proof-quote{font-family:var(--font-body);font-size:1.15rem;line-height:1.65;color:var(--ink);margin:14px 0 30px;}
.ss-proof-attribution{font-family:var(--font-body);font-size:1rem;color:var(--ink);font-weight:600;font-style:normal;}

/* ── 7 · CTA (charcoal) ─────────────────────────────────── */
.ss-cta{padding:150px 0;background:var(--charcoal);text-align:center;}
.ss-cta .gc-cta{top:50%;left:50%;transform:translate(-50%,-50%);width:min(840px,96vw);z-index:0;}
.ss-cta .gc-cta circle{stroke:var(--pink);opacity:.2;}
.ss-cta-inner{position:relative;z-index:2;max-width:700px;margin:0 auto;}
.ss-cta h2{color:#fff;font-size:clamp(2.3rem,5vw,4rem);font-weight:520;}
.ss-cta-btn{margin-top:40px;}
.ss-cta-note{color:rgba(255,255,255,.72);font-size:1.1rem;margin-top:20px;}

/* ── 8 · LINKS (ivory) ──────────────────────────────────── */
.ss-links{padding:104px 0 116px;}
.ss-sibling-label{text-align:center;font-family:var(--font-head);font-weight:480;font-size:1.5rem;
  color:var(--ink-soft);margin:0 0 28px;}
.ss-sibling-row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-bottom:80px;}
.ss-sibling-link{display:inline-flex;align-items:center;gap:10px;background:#fff;border-radius:999px;
  padding:.85em 1.5em;box-shadow:var(--shadow-soft);font-weight:600;color:var(--ink);
  border:1.5px solid transparent;font-size:.96rem;
  transition:transform .4s cubic-bezier(.2,.7,.2,1),box-shadow .4s,border-color .3s,color .3s;}
.ss-sibling-link:hover{transform:translateY(-3px);box-shadow:var(--shadow-lift);border-color:var(--pink);color:var(--pink);}
.ss-sibling-link svg{width:15px;height:15px;stroke:currentColor;fill:none;stroke-width:2.2;flex:none;}
.ss-sibling-link.up{color:var(--ink-soft);font-weight:500;font-size:.9rem;}
.ss-else-head{text-align:center;font-family:var(--font-head);font-weight:480;font-size:1.5rem;
  color:var(--ink-soft);margin:0 0 36px;}
.ss-else-links{grid-template-columns:1fr 1fr;max-width:760px;}

/* ── RESPONSIVE ─────────────────────────────────────────── */
@media(max-width:960px){
  .ss-hero{padding:150px 0 80px;}
  .ss-hero-grid,.ss-audit-grid,.ss-deliver-grid,.ss-iain-grid{grid-template-columns:1fr;gap:48px;}
  .ss-hero-media,.ss-audit-media,.ss-iain-media{max-width:460px;margin:0 auto;}
  .ss-shift-grid{grid-template-columns:1fr;gap:18px;}
  .ss-shift-arrow{transform:rotate(90deg);margin:2px auto;}
  .ss-method-grid{grid-template-columns:1fr;}
  .ss-else-links{grid-template-columns:1fr;}
}
@media(max-width:640px){
  .ss-doc{width:100%;}
  .ss-audit-step{width:84px;height:84px;top:-18px;left:-10px;}
  .ss-audit-step b{font-size:1.7rem;}
  .ss-audit-card{left:0;width:auto;right:0;}
}