/* ============================================================
   PASSION — Marketing Strategy & Planning  (Format A: Strategy)
   MARKETING ZONE — light pink led, ivory breathing, hot pink CTA.
   Inherits tokens, nav, buttons, blob, reveal, foot from styles.css.
   Page-specific classes prefixed ms-
   ============================================================ */

:root{
  --lightpink:#f7dcea;
  --ivory:#fdf8f4;
}

/* ── zone backgrounds ───────────────────────────────────── */
.lp{background:var(--lightpink);color:var(--ink);position:relative;overflow:hidden;}
.iv{background:var(--ivory);color:var(--ink);position:relative;overflow:hidden;}

.soft-frame{position:relative;border-radius:var(--arch);overflow:hidden;
  box-shadow:var(--shadow-soft);background:var(--stone);}
.soft-frame img{width:100%;height:100%;object-fit:cover;display:block;}

/* faint ink-toned rings used on light-pink sections */
.gc-ink circle{stroke:var(--ink);opacity:.09;}

/* ── 1 · HERO (light pink) ──────────────────────────────── */
.ms-hero{padding:188px 0 124px;}
.ms-hero-grid{display:grid;grid-template-columns:1.06fr .94fr;gap:64px;align-items:center;
  position:relative;z-index:3;}
.ms-hero h1{font-size:clamp(2.9rem,6vw,5rem);font-weight:540;line-height:1.06;padding-bottom:.18em;}
.ms-h1-ink{display:block;color:var(--ink);}
.ms-h1-pink{display:inline-block;position:relative;color:var(--pink);white-space:nowrap;}
.ms-hero-sub{font-size:1.2rem;color:#6a4a5e;margin:28px 0 36px;max-width:30em;line-height:1.6;}
.ms-hero-media{position:relative;}
.ms-hero-media .soft-frame{aspect-ratio:5/4.7;}
.ms-hero-media .gc-hero{top:-13%;right:-15%;width:126%;z-index:1;}
.ms-blob-hero{width:82%;aspect-ratio:1;left:-17%;bottom:-16%;
  border-radius:46% 54% 62% 38%/52% 44% 56% 48%;z-index:0;
  background:radial-gradient(circle at 38% 32%,#fffdfb,var(--ivory));}

/* ── 2 · THE SHIFT (ivory) — from / to two columns ──────── */
.ms-shift{padding:130px 0;}
.ms-shift-head{max-width:760px;margin:0 auto 56px;text-align:center;position:relative;z-index:2;}
.ms-shift-head h2{font-size:clamp(2rem,4.2vw,3.2rem);font-weight:520;}
.ms-shift-head .ms-pink{color:var(--pink);}
.ms-shift-grid{display:grid;grid-template-columns:1fr auto 1fr;gap:30px;align-items:stretch;
  max-width:1000px;margin:0 auto;position:relative;z-index:2;}
.ms-shift-col{background:#fff;border-radius:32px;padding:40px 38px 42px;box-shadow:var(--shadow-soft);}
.ms-shift-col.from{background:#f4eee9;box-shadow:none;border:1.5px solid rgba(31,22,32,.07);}
.ms-shift-tag{display:inline-flex;align-items:center;font-family:var(--font-head);font-weight:560;
  font-size:1.05rem;padding:.3em 1em;border-radius:999px;margin-bottom:22px;white-space:nowrap;}
.ms-shift-col.from .ms-shift-tag{background:rgba(31,22,32,.07);color:var(--ink-soft);}
.ms-shift-col.to .ms-shift-tag{background:var(--pink-soft);color:var(--pink);}
.ms-shift-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:18px;}
.ms-shift-list li{display:flex;gap:14px;align-items:flex-start;font-size:1.06rem;line-height:1.5;}
.ms-shift-col.from li{color:var(--ink-soft);}
.ms-shift-col.to li{color:var(--ink);}
.ms-shift-mk{flex:none;width:22px;height:22px;border-radius:50%;margin-top:.15em;display:grid;place-items:center;}
.ms-shift-col.from .ms-shift-mk{background:rgba(31,22,32,.08);}
.ms-shift-col.from .ms-shift-mk::before{content:"";width:9px;height:2px;border-radius:2px;background:var(--ink-soft);opacity:.7;}
.ms-shift-col.to .ms-shift-mk{background:var(--pink-soft);}
.ms-shift-col.to .ms-shift-mk svg{width:13px;height:13px;stroke:var(--pink);fill:none;stroke-width:2.6;}
.ms-shift-arrow{align-self:center;width:62px;height:62px;border-radius:50%;flex:none;
  background:var(--pink);display:grid;place-items:center;box-shadow:0 14px 30px -12px rgba(198,11,127,.6);}
.ms-shift-arrow svg{width:26px;height:26px;stroke:#fff;fill:none;stroke-width:2.2;}

/* ── 3 · THE DEEP DIVE (light pink) — mirrored split ────── */
.ms-dive{padding:130px 0;}
.ms-dive-grid{display:grid;grid-template-columns:.92fr 1.08fr;gap:66px;align-items:center;
  position:relative;z-index:3;}
.ms-dive-media{position:relative;}
.ms-dive-media .soft-frame{aspect-ratio:5/5.2;}
.ms-dive-media .gc-dive{bottom:-14%;left:-16%;width:74%;z-index:1;}
.ms-dive-step{position:absolute;z-index:4;top:-26px;right:-22px;width:104px;height:104px;border-radius:50%;
  background:#fff;box-shadow:var(--shadow-lift);display:flex;flex-direction:column;align-items:center;justify-content:center;}
.ms-dive-step b{font-family:var(--font-head);font-size:2.1rem;line-height:1;color:var(--pink);}
.ms-dive-step span{font-size:.72rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft);margin-top:3px;}
.ms-dive-copy h2{font-size:clamp(2rem,4.2vw,3.2rem);font-weight:520;line-height:1.1;}
.ms-dive-copy h2 .ms-pink{color:var(--pink);}
.ms-dive-lede{font-size:1.18rem;color:#6a4a5e;margin:24px 0 30px;line-height:1.62;}
.ms-dive-points{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:18px;}
.ms-dive-points li{display:flex;gap:16px;align-items:flex-start;}
.ms-dive-ic{flex:none;width:48px;height:48px;border-radius:50%;background:#fff;display:grid;place-items:center;box-shadow:var(--shadow-soft);}
.ms-dive-ic svg{width:24px;height:24px;stroke:var(--pink);fill:none;stroke-width:1.7;}
.ms-dive-points b{display:block;font-weight:600;font-size:1.08rem;color:var(--ink);margin-bottom:2px;}
.ms-dive-points p{color:var(--ink-soft);font-size:1rem;line-height:1.5;}

/* ── 4 · WHAT YOU WALK AWAY WITH (ivory) — the deliverable ─ */
.ms-deliver{padding:130px 0;}
.ms-deliver-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:70px;align-items:center;
  position:relative;z-index:2;}
.ms-deliver-copy h2{font-size:clamp(2rem,4.2vw,3.2rem);font-weight:520;line-height:1.1;}
.ms-deliver-copy h2 .ms-pink{color:var(--pink);}
.ms-deliver-lede{font-size:1.18rem;color:var(--ink-soft);margin:24px 0 28px;line-height:1.62;}
.ms-deliver-note{display:flex;gap:16px;align-items:flex-start;background:#fff;border-radius:24px;
  padding:22px 24px;box-shadow:var(--shadow-soft);}
.ms-deliver-note .ms-dive-ic{background:var(--pink-soft);box-shadow:none;}
.ms-deliver-note b{display:block;font-weight:600;color:var(--ink);font-size:1.05rem;margin-bottom:3px;}
.ms-deliver-note p{color:var(--ink-soft);font-size:.99rem;line-height:1.5;}
/* document artifact */
.ms-doc-wrap{position:relative;display:flex;justify-content:center;}
.ms-doc-blob{position:absolute;width:78%;aspect-ratio:1;right:-8%;top:-10%;z-index:0;
  border-radius:54% 46% 40% 60%/48% 56% 44% 52%;
  background:radial-gradient(circle at 40% 35%,#fbe6f0,var(--pink-soft));filter:blur(3px);opacity:.8;}
.ms-doc{position:relative;z-index:2;width:min(420px,100%);background:#fff;border-radius:28px;
  box-shadow:var(--shadow-lift);overflow:hidden;transition:transform .6s cubic-bezier(.2,.7,.2,1);}
.ms-doc:hover{transform:translateY(-8px) rotate(-.6deg);}
.ms-doc-top{background:var(--pink);color:#fff;padding:26px 30px 24px;position:relative;}
.ms-doc-top h3{font-family:var(--font-head);font-weight:560;font-size:1.5rem;color:#fff;line-height:1.1;}
.ms-doc-top span{display:block;font-size:.92rem;color:rgba(255,255,255,.82);margin-top:6px;}
.ms-doc-tab{position:absolute;top:24px;right:30px;width:34px;height:34px;border-radius:50%;
  background:rgba(255,255,255,.18);display:grid;place-items:center;}
.ms-doc-tab svg{width:18px;height:18px;stroke:#fff;fill:none;stroke-width:1.9;}
.ms-doc-body{padding:14px 30px 30px;}
.ms-doc-body li{list-style:none;display:flex;gap:13px;align-items:flex-start;padding:15px 0;
  border-bottom:1px solid rgba(31,22,32,.08);color:var(--ink);font-size:1.02rem;}
.ms-doc-body li:last-child{border-bottom:none;}
.ms-doc-num{flex:none;width:26px;height:26px;border-radius:50%;background:var(--pink-soft);color:var(--pink);
  font-family:var(--font-head);font-weight:600;font-size:.9rem;display:grid;place-items:center;margin-top:1px;}

/* ── 5 · YOUR DIRECTOR ON TAP (light pink) — statement ──── */
.ms-director{padding:138px 0;text-align:center;}
.ms-director .gc-dir{top:50%;left:50%;transform:translate(-50%,-50%);width:min(760px,94vw);z-index:0;}
.ms-director .gc-dir circle{stroke:var(--pink);opacity:.16;}
.ms-director-inner{position:relative;z-index:2;max-width:860px;margin:0 auto;}
.ms-director h2{font-size:clamp(2.1rem,4.6vw,3.5rem);font-weight:520;line-height:1.12;}
.ms-director h2 .ms-pink{color:var(--pink);}
.ms-director-lede{font-size:1.22rem;color:#6a4a5e;margin:26px auto 46px;max-width:34em;line-height:1.6;}
.ms-traits{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:760px;margin:0 auto;}
.ms-trait{background:#fff;border-radius:26px;padding:30px 26px 32px;box-shadow:var(--shadow-soft);
  transition:transform .5s cubic-bezier(.2,.7,.2,1),box-shadow .5s;}
.ms-trait:hover{transform:translateY(-6px);box-shadow:var(--shadow-lift);}
.ms-trait-ic{width:54px;height:54px;border-radius:50%;background:var(--pink-soft);display:grid;place-items:center;margin:0 auto 16px;}
.ms-trait-ic svg{width:26px;height:26px;stroke:var(--pink);fill:none;stroke-width:1.7;}
.ms-trait b{display:block;font-family:var(--font-head);font-weight:560;font-size:1.22rem;color:var(--ink);margin-bottom:6px;}
.ms-trait p{color:var(--ink-soft);font-size:.99rem;line-height:1.5;}

/* ── 6 · PROOF (ivory) ──────────────────────────────────── */
.ms-proof{padding:130px 0;}
.ms-proof-card{max-width:880px;margin:0 auto;background:#fff;border-radius:40px;
  padding:clamp(40px,6vw,72px);box-shadow:var(--shadow-soft);
  transition:transform .5s cubic-bezier(.2,.7,.2,1),box-shadow .5s;position:relative;z-index:2;}
.ms-proof-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-lift);}
.ms-qmark{font-family:var(--font-head);font-size:7rem;line-height:.5;color:var(--pink);display:block;height:.55em;opacity:.9;}
.ms-proof-card blockquote{margin:12px 0 28px;font-family:var(--font-head);font-weight:440;
  font-size:clamp(1.5rem,3vw,2.4rem);line-height:1.36;letter-spacing:-.01em;color:var(--ink);text-wrap:balance;}
.ms-proof-card figcaption{border-top:1px solid rgba(31,22,32,.1);padding-top:18px;display:flex;flex-direction:column;gap:3px;}
.ms-proof-card figcaption b{font-weight:600;font-size:1.08rem;color:var(--ink);}
.ms-proof-card figcaption span{color:var(--ink-soft);font-size:.94rem;}

/* ── 7 · CTA (hot pink) ─────────────────────────────────── */
.ms-cta{padding:150px 0;background:var(--pink);text-align:center;}
.ms-cta .gc-cta{top:50%;left:50%;transform:translate(-50%,-50%);width:min(840px,96vw);z-index:0;}
.ms-cta .gc-cta circle{stroke:#fff;opacity:.22;}
.ms-cta-inner{position:relative;z-index:2;max-width:700px;margin:0 auto;}
.ms-cta h2{color:#fff;font-size:clamp(2.3rem,5vw,4rem);font-weight:520;}
.ms-cta-btn{margin-top:40px;background:#fff;color:var(--pink);box-shadow:0 16px 40px -16px rgba(31,22,32,.5);}
.ms-cta-btn:hover{background:var(--ink);color:#fff;}
.ms-cta-note{color:rgba(255,255,255,.85);font-size:1.1rem;margin-top:20px;}

/* ── 8 · LINKS (ivory) — siblings + audiences ───────────── */
.ms-links{padding:104px 0 116px;}
.ms-sibling-label{text-align:center;font-family:var(--font-head);font-weight:480;font-size:1.5rem;
  color:var(--ink-soft);margin:0 0 28px;}
.ms-sibling-row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-bottom:80px;}
.ms-sibling-link{display:inline-flex;align-items:center;gap:10px;background:#fff;border-radius:999px;
  padding:.85em 1.5em;box-shadow:var(--shadow-soft);font-weight:600;color:var(--ink);
  border:1.5px solid transparent;font-size:.96rem;
  transition:transform .4s cubic-bezier(.2,.7,.2,1),box-shadow .4s,border-color .3s,color .3s;}
.ms-sibling-link:hover{transform:translateY(-3px);box-shadow:var(--shadow-lift);border-color:var(--pink);color:var(--pink);}
.ms-sibling-link svg{width:15px;height:15px;stroke:currentColor;fill:none;stroke-width:2.2;flex:none;}
.ms-sibling-link.up{color:var(--ink-soft);font-weight:500;font-size:.9rem;}
.ms-else-head{text-align:center;font-family:var(--font-head);font-weight:480;font-size:1.5rem;
  color:var(--ink-soft);margin:0 0 36px;}
.ms-else-links{grid-template-columns:1fr 1fr 1fr;max-width:none;}

/* ── RESPONSIVE ─────────────────────────────────────────── */
@media(max-width:960px){
  .ms-hero{padding:150px 0 80px;}
  .ms-hero-grid,.ms-dive-grid,.ms-deliver-grid{grid-template-columns:1fr;gap:48px;}
  .ms-hero-media,.ms-dive-media{max-width:460px;margin:0 auto;}
  .ms-dive-grid{direction:ltr;}
  .ms-shift-grid{grid-template-columns:1fr;gap:18px;}
  .ms-shift-arrow{transform:rotate(90deg);margin:2px auto;}
  .ms-traits{grid-template-columns:1fr;max-width:420px;}
  .ms-else-links{grid-template-columns:1fr;}
}
@media(max-width:640px){
  .ms-doc{width:100%;}
  .ms-dive-step{width:84px;height:84px;top:-18px;right:-10px;}
  .ms-dive-step b{font-size:1.7rem;}
}